Youth Culture Brands & Social Media Marketing:

How to Reach 12-24 year old’s

Thanks to our venue sponsor:

Where: Hyatt Regency Hotel, Irvine CA

17900 Jamboree Rd
Irvine, CA 92614

When: 7:00-9:30 pm

*$20 Online reg. to attend or $40 at the door. Cash only.

AGENDA
7-8: Check-in, Cocktail Reception & Networking
8-9:30 Panel, Q&A

Our Panelists:

Malcolm McCassy:

He’s everywhere, knows everyone and hangs out with all the coolest people including the top athletes in Action Sports. He’s been a guest star on MTV’s hit show “MADE” and THE voice of top brands like Alpinestars, currently FMF VP Mktg Int’l, and President, Ethika Inc. …Malcolm has grown up in the sport of Motocross and has lived his passion for riding and working with the best athletes and brands in the world. He’s a great example of how to build “your” personal brand to take it to the next level. |

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Gregory Ferenstein, Fast Company Magazine

Fellow at the University of California Center for the Study of Democracy and an Expert Blogger for Fast Company. Gregory is a speaker and writer in the areas of technology, politics, and business. As a Democracy Fellow, Gregory researches the political
psychology of organizations like Google and the Obama Administration,
and their relation to the distinctive attitudes of Generation Y. He also
also holds a Master’s degree in Mathematical Behavioral Sciences.

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Valerie Michaels

Valerie is the founder of City Publicity, and has widespread experience in numerous verticals,
including film and television, women’s organizations, celebrity events and associations, media
relationships and corporate messaging and branding. She is one of the only publicists embedded
in the action sports arena and was responsible for the publicity surrounding the largest media
event in the history of action sports and skateboarding; Danny Way’s Great Wall of China jump.

Valerie’s past clients include Michael Morton and the N9NE Group Las Vegas, Dallas, and
Chicago, The Palms Casino and the launch of Playboy Club Las Vegas, creation and execution
of the Polaroid Malibu Beach House ’06, RipeTV, launch of DirecTV’s CD USA, Director
Vincent Gallo, iCandy productions and MTV’s MEET THE BARKERS, Travis Barker and
Famous Stars and Straps, Olympic gold-medalist Shaun White, MTV personality and pro skateboarder
Rob Dyrdek, to name a few.

Efren Toscano, CEO/Co-Founder TechZulu

Working as Senior Vice President of Marketing for Medmania in late 2007, Efren Toscano Co-Founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in Southern California in the tech and media space, TechZulu is rapidly growing to be the hub for Southern California technology companies news source.  The site’s videos have been featured on Southern California’s cbs2 and Efren has been selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. Efren divides his time between San Diego, Los Angeles and tech events around the US.

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SoCal Action Sports Network members represent top brands and partners in the 12-24 yr old youth lifestyle market. Our mission is to connect people for collaboration, cross promotion, networking and other opportunities. The group has expanded beyond Action Sports to include brands from Consumer Electronics, Music & Entertainment, Food & Beverage, Automotive & Motorsports, as well as our growing college student consumer community.

*For questions about sponsorship and speaking opportunities please contact me directly:

Bryan Elliott, Founder

Email: Bryan@SoCalActionSportsNetwork.com

Tel. (714) 318-6086