Engage or Die: What You Still Don’t Know about Social Media Marketing and PR

What: A special night of networking with an important keynote by A-list speaker, author and marketing guru Brian Solis. Brian is one of the foremost thought leaders in the category; his new book is called, Engage!

Where: Irvine (venue will be announced soon)

When: Thurs. August 26th, 7:00-9:30 pm

Agenda 7:00-7:30 pm–reception and networking

7:30-8:30 pm Brian Solis keynote

8:30-9:30 pm networking

Who should attend?

Marketers, business owners, managers, executives…

Space is limited and this event will sell out…

Early Bird Registration: General admission ticket $29—($49 after August 19th)

Early Bird Registration: VIP admission ticket $49— ($79 after August 19th)

Sponsorship Opportunities:

Wanna be a sponsor? On the same “Make a Payment” page that you can click thru to above, find the second bubble (below Event Registration) and you’ll see “Sponsorship.” Click the bubble and you’ll see a pull-down menu of sponsorships options and pricing. You can email Bryan Elliott at: 1goodbrain@gmail.com

Swag bag:

If you’ve got swag, we’ll put it in a bag and give it out to attendees. Since this is subject to approval, contact me directly if you’ve got something to give. We’re expecting 200+ people… You can email Bryan Elliott at: 1goodbrain@gmail.com

May 25th Event

One night of networking…

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1 night to help Haiti…

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One night only to discover: How to be Indispensable

Join us on Thurs. Feb. 11 from 7:00-9:30 pm for an unprecedented night of networking, charitable support for Haiti and evening with Seth Godin–Best Selling author, A-List lecture circuit speaker and marketing guru.

Be prepared to hear game-changing insights about the new rules of marketing. Seth will deliver a 1-hour keynote…a very important and timely message: “How to be Indispensable” based on his new book, “Linchpin: Are You Indispensable.”

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All tickets are SOLD OUT

When: Thurs. February 11, 2010. Time: 7:00-9:30 pm

Where: St Regis Hotel & Spa, 1 Monarch Beach Resort Dana Point, CA 92629

Agenda: 7-7:30pm reception, 7:30-8:30 pm Seth, 8:30~networking

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Seth Godin is to marketing and new media what Steve Jobs is to computers and digital technology–an icon. Here’s a few of Seth’s other works you may have heard of…

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It’s important to know that Seth rarely ever does this kind of private event. He usually speaks to Fortune 100 companies or at the TED Conference.

If you know about the TED Conference, you know that it’s an annual event where the greatest minds in the world gather. It’s by invite only and each ticket is about $9,000. Seth is also from the NYC and rarely comes out this way. This is a once-in-a-lifetime chance.

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And special thanks to our event sponsors…

[In addition to the serious economic issues we face here locally, I'm sure the disaster in Haiti has been weighing on all of our minds. Skip1 is a non-profit organization dedicated to supplying direct relief aid to Haiti. For those with the means and ability to help, Skip1 is a great addition to our event and will allow us to help the cause and the people of Haiti.]

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Sponsorship:

There are affordable sponsorships opportunities in many shapes and sizes. Please email me directly if you have interest in reaching the kinds of people and decision-makers who will attend this special event. My personal email address is: 1goodbrain@gmail.com.

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A final word…

One of the things I’ve been saying about our community since the beginning is that we don’t need a million members. We just need a few good people who are passionate about our cause. Seth Godin has said the same thing many times and even dedicated an entire book to this idea.  In a recent post, I believe Seth was writing about us:

"I think the ability to find and organize 1,000 people is a breakthrough
opportunity. One thousand people coordinating their actions is enough to
change your world(and make a living.)

1,000 people each spending $1,000 on a special interest cruise equals a million
dollars.

1,000 people willing to spend $250 to attend a seminar gives you the leverage
to invite just about anyone you can imagine to fly in and speak.

1,000 people voting as a bloc can change local politics forever.

1,000 people willing to try a new restaurant you find for them gives you the
ability to make an entrepreneur successful and change the landscape of
your town."

This is a big opportunity. “Will you capture it, or just let it slip?” I look forward to seeing you on Feb. 11. *prices subject to change without notice.

-Bryan

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Youth Culture Brands & Social Media Marketing:

How to Reach 12-24 year old’s

Thanks to our venue sponsor:

Where: Hyatt Regency Hotel, Irvine CA

17900 Jamboree Rd
Irvine, CA 92614

When: 7:00-9:30 pm

*$20 Online reg. to attend or $40 at the door. Cash only.

AGENDA
7-8: Check-in, Cocktail Reception & Networking
8-9:30 Panel, Q&A

Our Panelists:

Malcolm McCassy:

He’s everywhere, knows everyone and hangs out with all the coolest people including the top athletes in Action Sports. He’s been a guest star on MTV’s hit show “MADE” and THE voice of top brands like Alpinestars, currently FMF VP Mktg Int’l, and President, Ethika Inc. …Malcolm has grown up in the sport of Motocross and has lived his passion for riding and working with the best athletes and brands in the world. He’s a great example of how to build “your” personal brand to take it to the next level. |

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Gregory Ferenstein, Fast Company Magazine

Fellow at the University of California Center for the Study of Democracy and an Expert Blogger for Fast Company. Gregory is a speaker and writer in the areas of technology, politics, and business. As a Democracy Fellow, Gregory researches the political
psychology of organizations like Google and the Obama Administration,
and their relation to the distinctive attitudes of Generation Y. He also
also holds a Master’s degree in Mathematical Behavioral Sciences.

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Valerie Michaels

Valerie is the founder of City Publicity, and has widespread experience in numerous verticals,
including film and television, women’s organizations, celebrity events and associations, media
relationships and corporate messaging and branding. She is one of the only publicists embedded
in the action sports arena and was responsible for the publicity surrounding the largest media
event in the history of action sports and skateboarding; Danny Way’s Great Wall of China jump.

Valerie’s past clients include Michael Morton and the N9NE Group Las Vegas, Dallas, and
Chicago, The Palms Casino and the launch of Playboy Club Las Vegas, creation and execution
of the Polaroid Malibu Beach House ’06, RipeTV, launch of DirecTV’s CD USA, Director
Vincent Gallo, iCandy productions and MTV’s MEET THE BARKERS, Travis Barker and
Famous Stars and Straps, Olympic gold-medalist Shaun White, MTV personality and pro skateboarder
Rob Dyrdek, to name a few.

Efren Toscano, CEO/Co-Founder TechZulu

Working as Senior Vice President of Marketing for Medmania in late 2007, Efren Toscano Co-Founded TechZulu in the heart of Southern California: Orange County. Focused on providing a platform to showcase all that is happening here in Southern California in the tech and media space, TechZulu is rapidly growing to be the hub for Southern California technology companies news source.  The site’s videos have been featured on Southern California’s cbs2 and Efren has been selected as a Top 20 MostPublic Individuals in Los Angeles in Tech and Biz by NowPublic. Efren divides his time between San Diego, Los Angeles and tech events around the US.

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SoCal Action Sports Network members represent top brands and partners in the 12-24 yr old youth lifestyle market. Our mission is to connect people for collaboration, cross promotion, networking and other opportunities. The group has expanded beyond Action Sports to include brands from Consumer Electronics, Music & Entertainment, Food & Beverage, Automotive & Motorsports, as well as our growing college student consumer community.

*For questions about sponsorship and speaking opportunities please contact me directly:

Bryan Elliott, Founder

Email: Bryan@SoCalActionSportsNetwork.com

Tel. (714) 318-6086

The SoCal Action Sports Network and Digital LA are teaming up to present:

“Entertainment + Sports: Marketing & Developing Content with Athletes, Video Games, TV, and Movies to reach ages 16-25″

What: We’ll discuss:
- What’s the hook for creating content that will attract young males 16-25?
- Do you need to attach an athlete or sports celebrity to your property?
- How do you promote your brand online? Niches sites, reach, offline events, etc.?
- How to use social networking to get fans to spread the word virally
- What are keys to distribution to help you reach the elusive young male audience.

Our scheduled speakers include:
- Jason Mayhem Miller, MMA pro athlete, active social media user and Star of MTV’s Bully Beatdown, http://TwitPWR.com/tEU Recently spoke at 140tc Twitter conference. @MayhemMiller

- Tracy Williams, Activision, Global Director of Marketing. Activision makes Guitar Hero, Tony Hawk Ride, and dozens of other top-selling titles http://activision.com

- Gene Pao, FUEL TV, VP of New Media and International Development. The FUEL TV cable station screens the best of action sports and music via videos, webcasts, photos, blogs, news and more. http://fuel.tv @FUELTV

Where: Parlor

1519 Wilshire Blvd, Santa Monica, CA

When: 7-9:30 pm

AGENDA
7-8: Check-in and Networking
8-9:30 Panel, Q&A

$10 ADVANCE REGISTRATION REQUIRED $20 at the door.
http://TwitPWR.com/tLb/

The SoCal Action Sports Network represents the top brands in Action Sports focused on connecting for collaboration, cross promotion, and networking. The group has grown beyond Action Sports to include Consumer Electronics, Music & Entertainment, Food & Beverage,
Automotive & Motorsports, etc. http://SoCalActionSportsNetwork.com

Digital LA is a networking organization of professionals and friends in online
entertainment, marketing, advertising, and tech in Los Angeles. Our events include Digital Drinks, a monthly networking mixer, as well as panels, cocktails and more.  Attendees work at entertainmetn studios, agencies, and tech companies. http://digitalla.net

A Special Thanks to Our Sponsors:

Guest Panel includes:

*Honda Brand team: Automotive & Powersports Division

*Lauren Kozak: Social Media Manager for Britney Spears

*Action Sports power-agent, Amy K. Stanton with triple threat pro surf, skate & snow athlete Chanelle Sladics

*NetSpray’s Ray Wolf, head of a new innovative web tool and technology

Keynote Speaker: Brian Solis

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications. He’s a published author and an avid speaker on the topic of new marketing and engagement.

Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup. Bio here.

Check out Brian’s new book

Save the date and your spot at our next group meet up. Space is limited. Register today.

REGISTER AND PAY ONLINE SECURELY HERE:

Where: American Honda Motor Co Inc.

1919 Torrance Blvd
Torrance, CA 90501-2746

When: 6:30-9:00 pm.

What:

Keynote speaker Brian Solis and a panel of guest brands

Who: You and guest(s).

You are welcome to bring a guest or guests including your significant other, business associates, clients and friends. Remember, the registration fee is a per-guest cost. With exception to your personal friends or significant other, business associates and clients should have some business relevancy to our network. They might be brand or retailers that share the same demo, or a partner that supports the industry in some way. If you would like further clarification feel free to email me: bryan@socalactionsportsnetwork.com.

Sponsorship: As you may well know, this is a self-funded labor of love. I rely on the support of members to help keep things going. I cannot afford to do this alone and your sponsorship dollars ensure that we can continue to have events like this. I appreciate your help in advance. Please see the Sponsorship page for details and packages available to choose from. Click here:

A Special Thanks to Our Sponsors:

A little bit about what you can expect for this meet up…

Our keynote is Rick Calvert, a founder of Blogworld Expo, an annual gathering in Las Vegas and mecca for blogging influencers across various industries. Rick is going to take us to school on blogging. Does your brand have a blog? Should it have one? Do you have a personal blog? Should you just write or should add video? How do you decide whether your brand should have a blog? How do you monetize? These might be some key questions to ask Rick.

You might have noticed a common thread that has run through every event so far is new media. New media, especially social media and the explosion and transformation of the social web affects us all. Yes I am biased since I’m professionally involved in the web and social media. But in my time working with brands inside and out of our industry, I’ve seen the need for most brands to get way more up to speed on this and have the opportunity to learn from experts. That’s why I’ve gone to great lengths to bring in some of the rock stars of this space like David M. Scott, Chris Brogan and now Rick Calvert. This is one you don’t want to miss.

We have an amazing line up for you next Wednesday June 17th: Rick Calvert, bigMETHOD, and The BozBros., professional motorsports athletes Eric and Ben Bostrom. In addition to Action Sports brands which make up our core, you will notice we’ve welcomed in other relevant brands that share the same demographic to our community. Brands from Automotive & Motorsports like Ford, Toyota, Honda and Yamaha.

We now have members from Consumer Electronics & Games such as Activision, EA, Sony, and Panasonic. You’ll find key people who run brands in Food & Beverage, Music & Entertainment as well as Retailers. Why have we done this? The answer is because it expands the opportunities for everyone. Helping people be more successful and prosper is the underlying purpose of our community.

See you next Wednesday June 17th at 6:30 pm!

Save the date and your spot at our next group meet up. Space is limited. Register today.

Where:

Renaissance Club Sport, Aliso Viejo

50 Enterprise Dr. Aliso Viejo CA.

When: 6:30-9:00 pm.

What:

Here’s a peek at some of our guests: bigMETHOD (Digital/Social Media Agency for motorsports, music & entertainment and other big brands), The BozBros., professional motorsports athletes #155 Ben & #32 Eric Bostrom, and keynote speaker Rick Calvert, social media expert, Founder and CEO of BlogWorld.

Who: You and guest(s).

*Just to be clear… You are welcome to bring a guest or guests including your significant other, business associates, clients and friends. Remember, the registration fee is a per-guest cost. With exception to your personal friends or significant other, business associates and clients should have some business relevancy to our network. They might be brand or retailers that share the same demo, or a partner that supports the industry in some way. If you would like further clarification feel free to email me: bryan@socalactionsportsnetwork.com.

Sponsorship: As you may well know, this is a self-funded labor of love. I rely on the support of members to help keep things going. I cannot afford to do this alone and your sponsorship dollars ensure that we can continue to have events like this. I appreciate your help in advance. Please see the Sponsorship page for details and packages available to choose from. Click here:

Networking and special guest speaker, Social Media expert Chris Brogan (@chrisbrogan).

In addition to keynote Chris Brogan, I’m also happy to announce our guest panelists who will be talking about the industry: challenges & opportunities, projects & plans for Q4 and 2010.

Panel guests include:

Gretchen Sheckler, mom & manager of pro athlete Ryan Sheckler. Gretchen is a recognized business leader and wears many hats including being Co-Executive Producer of many MTV shows and head of Sheckler Foundation, a 501 (c) (3) Non-Profit Foundation http://www.shecklerfoundation.org

Patrick Mcilvain, Vice President of Sports Marketing for Oakley, Inc. Pat’s current responsibilities include overseeing all athlete endorsement, event sponsorships, and brand engagement within all sports globally.

Steve Jugan, Brand Manager at Hansen Beverage Company and Allied Brands including Lost Energy Drink. Steve’s responsibilities include: National Brand Strategies, Athlete & Celebrity Endorsements, Media Integration, Grass Roots Initiatives, Event Sponsorships, Viral Marketing & Philanthropy.

Ryan Okum, President of StreetWise Concepts + Culture. Ryan’s company specializes in interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management. Clients-FUEL TV, Nokia, Cold Stone Creamery, Activision working on brands such as Call of Duty, Guitar Hero, Ice Age 3 and most recently awarded the interactive marketing assignment for the re-launch of Tony Hawk’s video game later this year. http://www.streetwise.biz

Tim Young, CEO of Socialcast. Socialcast creates private online communities (Social Intranets) for businesses where employees can communicate in real-time, share important information, ask questions, and collaborate on new ideas. Companies use Socialcast to rapidly exchange information and to tap into the collective intelligence of its people all in a secure, easy-to-access online tool. Clients include retailers Hot Topic, Guitar Center and others. Tim’s prior venture, Event Robot, developed online communities for consumer-facing brands including Guitar Center (King of the Blues, Drum Off), Live Nation (Ozzfest), Vans (2006 Warped Tour), Universal Music Group (Pussycat Dolls) and more. http://www.socialcast.com

Chad Romiti, Head of Marketing & PR at Select Distribution (Draven brand). Chad wears many hats and deeply involved in the day-to-day in the Action Sports and Music industry culture. He has responsibilities that include managing the brand marketing and activities of Draven Shoes, Draven Girls and Lost Angels.

About Chris Brogan:

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations and individuals. http://www.chrisbrogan.com/

He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. http://twitter.com/chrisbrogan

Chris’ blog is in the Technorati Top 100 blogs in the world, and ranks #3 in Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of the upcoming book, Trust Agents, with Julien Smith, about these very topics.

Look forward to seeing you!

Bryan Elliott

Chairman, So Cal Action Sports Network

Sponsored by the So Cal Action Sports Network

EVENT PHOTOS here:





And special thanks to our sponsors:

David Meerman Scott is a social marketing guru, marketing strategist, keynote speaker, seminar leader, and the author of the number-one best-selling PR and Marketing book, “The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.”

http://twitter.com/dmscott
http://www.davidmeermanscott.com/

-Bryan Elliott
Chairman, So Cal Action Sports Network
www.socalactionsportsnetwork.com